HBO + WarnerMedia
Merger
An animated merger between HBO's iconic history and WarnerMedia's motion palette.
Client: HBO x WarnerMedia
Studio: Gameday Creative
Director: Eric Say
Producer: Scott Flato
Motion Designer: Tilghman Wendel
An Historic Convergence
I had the pleasure of animating the visuals for HBO's inaugural town hall meeting under the new ownership of WarnerMedia. On the heels of the HBO Max app, WarnerMedia ordered a graphics package that would break the HBO logo out of its mold. Built on a color palette of glistening gold, this graphics package was as much a mission statement as it was an appreciation of rich, storytelling history.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/ae83d395-301b-4fbd-9a13-031d7241d089_rw_1920.gif?h=780e8e20624fc97de46da5b490ae723d)
Making HBO's logo expand, shimmy and shuffle was a delicate dance. The Home Box Office has long been a towering, yet static symbol - giving it a new identity was an articulate procedure of trial and error.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/0483c0b2-426f-40c6-9d22-c6f8cfb66f20_rw_1920.gif?h=adbb85caea47465d3d07fe35af14472e)
The package also included several lower thirds overlays, helping usher in the people and property that will make the HBO x WarnerMedia a continued force to be reckoned with.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/5377b1fe-4cc0-4cee-8509-0826135b4807_rw_1920.gif?h=12a764eed054e42466365472061adfb0)