Mecum
_Broadcast Motion
A photo-real broadcast package for the famed Mecum brand and their timeless aesthetic. Visually inspired by Mecum's comprehensive history of automobiles, these animations are a study in elegance and class, with over a century of vehicle design and progression.
Client: Mecum
Studio: Gameday Creative
Director: Eric Say
Producer: Scott Flato
3D Lead Motion Designer: Tilghman Wendel
Research & Build-out
Mecum wanted to solidify their brand as the world’s largest auto collector. The design package was built to satisfy broadcast imagery as well as their on-site live auction events. Leaning on physically based design trends, Mecum’s logo called for a timeless car emblem with vintage fidelity.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/a0b000f1-ceb3-441c-9179-d7e8d84e05e1_rw_1920.png?h=852014632003e2e3d25b67aa05bf5a24)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/d35f3f4f-7bdf-446d-be2b-f193c062e3e2_rw_1920.png?h=794a6d98b33a22bc4165cdd97e8b45c6)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/b6f76859-e25b-4a7e-9a88-efd50542badd_rw_1920.png?h=df1e0d5033b6294b94ab09770d3dc543)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/ec103b29-d5d2-4eb9-aa7c-ece04b0282cc_rw_1920.png?h=dfc0747b6d70634783fea522c5040b6e)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/0cc68633-05a8-4990-b922-541af8ef9e66_rw_1920.png?h=015dbda124eb0f03a15c3d894a2c0114)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/9700e75e-f785-432e-873e-8bc5ec68088d_rw_1920.png?h=85b1bada1cb29bbc101cbd324f5d617c)
Style Frames & Looks
To compliment a photo-real logo construction, we used several contrasting techniques. The red Mecum swoosh was constructed by way of box-modeling, lending to an organic and imperfect element. To achieve the look of mass-produced pressed plastic, volume modeling was used, providing a round, bubbly mold.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/a3e098bc-a86d-4e7b-b909-10048e766b8e_rw_1920.png?h=e88373fa4b369b11dbd04457d1e9ef71)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/f474bd72-a2df-4e36-92df-6f841eebc401_rw_1920.jpg?h=462fbd33d5ce008bdc9aa81f5b0ebe73)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/f36d4a0c-7d7d-4c7a-a3ed-ea1d93392b04_rw_1920.jpg?h=c31ceefe5f38487e271d3be247f328b3)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/d0c93f20-410a-444e-8bf0-882bc4192c24_rw_1920.jpg?h=5b479d86e9a64e7b1562b16f98a86ecb)
Broadcast deliverables
The final build was a tangible, pressed motor mascot, giving us an excellent foundation for motion. To further engage our audience we modeled a neon sign, providing lustrous transitions and creating contrast with the emblem. To compliment the design, we leaned on contemporary sports animation to make our elements dance as one.
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/b414f6d9-6470-4fa3-b3cc-fa7557ee2b0f_rw_1920.jpg?h=730fc0ef2e02fc4fef8ff0c6c6d719fd)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/6664ea6d-f46d-4a0b-a37f-3c25a0f84ac4_rw_1920.jpg?h=2eef0c17128eec01d720ca1e7b8406a9)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/1b82fb29-888f-4fe6-8e1d-56dcff2d695b_rw_1920.jpg?h=6692c0a6fd68a4d772b389dbb9de0d1e)
![](https://cdn.myportfolio.com/e96ae16d-bf6f-4e87-9c61-0957e3df01c2/bcb6149b-68f3-47c0-8a28-b57eb2d6430a_rw_1920.jpg?h=44c117b6a0c650b8d0cc5ef5cfef56a8)